In 2016, pollsters learned that a huge dividing line between Trump voters and Clinton voters was education. The more education someone had, in general, the less they liked Trump. In 2024, there is increasing evidence that another major fault line is where people get their political information. A poll in April, when Joe Biden was still the candidate, showed that people who got their information from newspapers (online or in print) or national television, were for Biden 70%-21%. People who got their (dis)information from YouTube or Google were for Trump 55%-39%. Media consumption might be something pollsters should be asking about going forward.
The exit polls also shed light on this topic. In 2020, Biden won 18-21 year-olds 60%-36%. Harris won them by only 55%-42%. How come the boring old white guy beat the dynamic woman of color by so much? How people get information has changed radically in the past few years. Among seniors, only 3% get their information from social media. Among people 18-29, 46% get it from social media. And Republicans own social media the way they own AM talk radio. And Latinos use social media far more than white or Black voters, which may explain why Harris did so poorly with Latinos. (V)