Dem
51
GOP
49
The pollster Ipsos tested how many Democrats and Republicans have a favorable opinion of various words. On words like
"honesty" and "national parks," Democrats and Republicans are largely on the same page. But on words like "billionaires" and "capitalism," there
are huge partisan gaps. Here are the
results:
The fact that different groups see the same words differently isn't just an interesting tidbit. Political operatives know how to use words to trigger certain voting groups. So a Democratic candidate running against an out-of-state billionaire might emphasize "billionaire" over "carpetbagger." Given a larger list of words and how Democrats and Republicans react to them, it is possible to put together a stump speech that is somewhat manipulative.
It shouldn't be surprising, but a new NBC News poll shows another difference along partisan lines: media consumption. Among consumers of traditional media (newspapers, national networks and cable news networks), Joe Biden leads 52% to 41%. Among people who get their news from social media, Google, and other digital sources, it's Donald Trump 47% and Biden 44%. Among people who don't get any political news, Trump leads 53% to 27%. Also, the less well-informed you are, the more likely you are to support Robert F. Kennedy Jr. (V)