R.I.P. Editorial Cartooning
If you are a big fan of editorial cartoons, then yesterday was Black Thursday. McClatchy, which operates 29
daily newspapers, has decided that devoting space to such content no longer makes sense. And so, the publisher
fired
all of the editorial cartoonists on its payroll. Among the heads that rolled were those of three Pulitzer
Prize winners: Jack Ohman of the Sacramento Bee, Joel Pett of the Lexington Herald-Leader and
Kevin Siers of the Charlotte Observer.
The cartoonists who lost their jobs all said they were stunned and that they did not see this coming. That may
be true in the sense of "I didn't realize I would be out of work by July 15." On the other hand, the trends that
led the industry to this place have been evident for years, and even decades. In no particular order:
- Real estate, in print editions, is increasingly scarce and increasingly precious. Bill Watterson, of Calvin and
Hobbes fame, may not have been an editorialist, but he was certainly a cartoonist. One of the reasons he left the
business is that he was tired of being squeezed into increasingly small spaces. And that was in... 1995.
- Editorial cartoons use an idiom that is quite idiosyncratic, and that requires a learning curve before readers
really "get it." If people aren't reading newspapers anymore, much less the cartoons in the newspapers, then they're not
being initiated into the club.
- When editorial cartoons were first developed, roughly 150 years ago, they filled an important niche. Many readers
weren't literate, or else weren't literate in English, but everyone can understand pictures. Needless to say, that niche
doesn't exist anymore, even if American culture is arguably even more visually oriented today than it was in the 19th
century.
- Garry Trudeau, of Doonesbury fame, famously operates under a very short deadline (his is about a week, the
norm for syndicated cartoonists is about a month) so he can be nimble and respond to current events. Cartoonists who
work for just one paper are able to be even more nimble. But neither Trudeau nor the single-paper cartoonists can
compete with what has really supplanted the editorial cartoon, namely the meme. If, say, Gov. Ron DeSantis (R-FL) says
something stupid or evil, that meme can spread to a million Facebook pages before Trudeau is even able to get out his
drawing pencil.
- Given that editorial cartoons are old hat, newspapers have to think about things they can do visually that
complement their coverage and that may not be so easy for a kid with an iPad and a copy of Affinity Photo to replicate.
So, their resources are going into fine-art type stuff (think the "mugshots" in The Wall Street Journal) or into
data-driven visual journalism. The Pulitzer Prize for Editorial Cartooning was renamed, in 2021, to the Pulitzer Prize
for Illustrated Reporting and Commentary. And since 2018 (i.e., even before the name change)
it has gone
to non-cartoonists. The most recent winner, for example, was The New York Times' Mona Chalabi, who won for her
series of infographics that put Jeff Bezos' wealth into some sort of context.
Naturally, just because we understand the reasons that editorial cartooning has one foot in the grave does not mean
we cheer this development. It's a shame that an art form with such a celebrated history is headed the way of the dodo,
but nothing lasts forever. It's really the print equivalent of AM radio, a 20th-century cultural force that has become a
dinosaur in the 21st century. (Z)
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